Alexandra Haag
CEO

Agathe E. Freudl
Communications Consulting

Well-founded marketing.
Effective communication.

In a world full of random communication, we bring clarity, relevance, and direction. With decades of experience and the resulting well-established network of specialists, we help companies to precisely position their brands and manage them effectively in the long run.

We are Alexandra Haag and Agathe E. Freudl. We are united by the conviction that effective communication does not arise from loudness, but from clarity, experience and strategic precision.

We support companies not as traditional service providers, but as long-term sparring partners with an entrepreneurial mindset and communicative leadership skills. Our strength lies in the combination of analytical thinking, strategic focus and creative consistency. This approach yields solutions that do not follow short-term trends, but instead give brands long-term substance and relevance.

Looking back on more than sixty years of accumulated professional experience, we bring along the calmness and sovereignty needed to assess complex situations, refine decisions and effectively tailor our communication.

Alexandra Haag

combines a strategic understanding of branding with exceptional creative precision. For over three decades, she has been supporting companies across a wide range of industries in brand management, communication and creative direction.

Her strength lies in distilling complex content down to its essence and using it to develop communication solutions that are clear, confident and visually impactful. She sees brands not merely as a design challenge, but as a precise interplay of positioning, perception and trust.

Long-standing client relationships are built on a collaborative approach characterized by reliability, strategic continuity and a high standard of quality.

Agathe E. Freudl

joins an entrepreneurial perspective with strategic communication and leadership skills. She understands both the demands of organizational structures and the dynamics of entrepreneurial decision-making processes.

Her strength lies in her ability to scrutinize complex interrelationships, provide orientation and confidently guide change processes through effective communication. With a profound understanding of leadership dynamics, critical situations and strategic decision-making, she brings clarity where communication sets the course.

Her approach is characterized by sovereignty, precision and a deep understanding of the interplay between people, organizations and communications.

AANALYTICAL
before we design, we understand.

We analyze markets, target audiences and communication structures in order to get to the core of the actual challenge. Our decisions are not based on assumptions, but on well-founded strategic considerations.

This is how we create communication that is relevant, exact and has a lasting impact.

AAUTHENTICIT
trust is built through transparency.

We support our clients with openness, reliability and a communication on an equal footing.

Our focus does not lie on short-term effects, but on long-term relationships and a credible brand management.

UNIQUE
strong brands are built through consistent focus.

We focus on the aspects that truly set companies apart. With creative accuracy and strategic clarity, we develop communications that bring substance to life and make brands strong in terms of sustainability.

DIFFERENT
we think beyond where standard solutions end.

Not every brand needs maximum loudness. Often the greatest impact comes into being where clarity, attitude and strategic differentiation work hand in hand.

That’s why we do not develop interchangeable communication solutions, but individual strategies with long-term relevance.

Strategic communication does not arise from loudness, but from clarity.

Expertise

Industry know-how

We support companies across all sectors with our strategic communications and branding expertise.

Small and medium-sized businesses
Industry
Technology
Services
Health care
Lifestyle & premium brands
B2B & B2C
Family-owned companies

Clear brand positioning

We develop brands with strategic substance, clear distinction and long-term relevance. In doing so, we merge positioning, communication and visual identity into one consistent brand strategy.

Brand positioning and strategic differentiation
Brand development & rebranding processes
Communication and brand architecture
Target group, market and competition analyses
Strategic brand management across all channels

Effective communication

Communication becomes effective when clarity, attitude and relevance work together. We develop communicational strategies aimed to provide direction and build up trust.

Communication strategies
Corporate and executive communication
Narrative brand management
Press and Public Relations
Editorial communication concepts

Precise brand visualization

For us, design is not an end in itself, but an expression of strategic clarity. We develop visual systems that make brands unique and consistent in the way they are perceived.

Corporate design systems
Visual brand identitities
Art Direction
Print and presentation media
Packaging and design concepts

Strategic digital presence management

Today, digital communication requires more than just visibility. Clear positioning across all relevant channels is crucial.

Strategic website concepts
UX/UI-oriented communications consulting
Digital brand management
LinkedIn and cross-channel communication
Content and editorial planning

Creating orientation in complex situations

We support companies as strategic sparring partners in change, communication and decision-making processes.

Executive level communications consulting
Supporting transformation processes
Stakeholder and executive communication
Moderation of strategic processes
Communication support in sensitive situations

Testimonials

Eigen-Arts is an advertising agency of a rare kind: the long-term success of its customers has top priority. Holistic concepts, excellent press work and original graphics – to name just a few examples – give us the reassuring feeling of being able to rely on Eigen-Arts.

Udo Höllstern
CEO ProAudio Technology GmbH

We particularly appreciate Mrs. Haag’s professionalism, creativity and reliability, from planning, graphic layout design and pre-press to the finished printed copy – sustainability included. The agreed budget limits and deadlines for the advertising campaigns are reliably adhered to. This makes Eigen-Arts a dependable partner company that we can recommend without reservation.

Rainer Blanck
CEO SOMMER CABLE GmbH

“Always that little bit extra”! In all aspects of marketing, communication and design, we have been relying for years on the work of the Eigen-Arts advertising agency and always get professional and convincing results.

Steffen Franzisi
CEO W. Kohlhammer Druckerei GmbH + Co. KG

Outstanding creative work! The new CI exceeds our expectations by far. We enjoyed a smooth, collaborative partnership, and the result is simply spot-on. The challenges lay in coordinating nuanced color schemes, and Eigen-Arts impressed us right from the conceptual phase with its expert know-how and creativity, offering key design proposals. We are thrilled with the successful launch of our new marketing identity. We look forward to continuing our collaboration and are excited about adding new chapters to our common success story.

Sylwia Frick & Thorsten Frick
Managing Director ARTES Gebäudeservice GmbH

With Eigen-Arts GmbH, creative excellence meets true entrepreneurial thinking. Here they don’t just develop customized and precise designs – they also take a holistic, strategic and forward-thinking approach from the very beginning. In addition to the high quality, the absolute reliability is particularly impressive. Clear communication and the adherence to deadlines are a matter of course here. You can feel the passion in every detail. If you’re looking for a partner who thinks in a proactive way, sees potentials and strives for results of the highest caliber, you’ve come to the right place.

Almaz Tekeste
Owner of almazgewuerzghee.com

Always new conceptual ideas combined with a high level of professionalism, outstanding communication and a focus on the essentials are the hallmarks of our collaboration. Every project is fun and you get the feeling there’s always that certain ‘je ne sais quoi’ in the making. Even with a small budget, great concepts, brilliant designs and an excellent handling are possible.

Ursula Thaut
Marketing – ISB AG

Alexandra’s vision and many years of experience make her an asset to any project. She is pragmatic in her approach and always keen to generate concrete added value for customers that goes beyond marketing buzzwords.

Andreas Richter
Chief Marketing Officer, Logicalis GmbH

There are only few advertising agencies to merge a high level of technical understanding with professional implementation. 16 years of cooperation with Eigen-Arts speak for themselves. We particularly appreciate the interplay of well thought-out concepts, graphic design and a high level of passion – whether for catalogs, websites or press work.

Thomas Vester
CEO Vester Elektronik GmbH

For lots of years, we have been able to attract attention and score points in the industrial automation sector with the refreshing ideas and concepts from Eigen-Arts. Even as a small company with a relatively small budget, I am time and again surprised at how efficient advertising and good graphics can be and how in this way new customers are won for us worldwide.

Friedhelm Sommer
Gründer Sommer-Technik GmbH

A successful collaboration thrives on harmony, trust as well as the perfect synergy among all the people involved – just like in a good band. As a partner for design, illustration and art, I look forward to many more joint projects with the Eigen-Arts advertising agency.

Robert Kutschera
Graduate Designer & Illustrator

Well-founded marketing. Effective communication.

Our DNA