Imprint & data protection

Privacy policy

Range of application

This privacy policy informs the user about the way, scope and purposes of the collection and utilisation of personal data by the accountable provider (mentioned to the right) on this website (hereinafter referred to as “offer”).

The legal provisions of data privacy can be found in the Federal Data Protection Act [Bundesdatenschutzgesetz (BDSG)] and the German Teleservices Act [Telemediengesetz (TMG)].

Log-in data / server logfiles

The provider (or his webspace provider resp.) collects data about every access to the offer (so-called server logfiles). The access data include:

The name of the requested website, file, date and time of request, transmitted data size, report on successful request, browser type including version, the operating system of the user, referrer URL (the previously visited site), IP address and the requesting provider.

The provider shall use the protocol data only for statistical analysis for the purpose of running, protecting and optimising the offer. However, the provider reserves the right to subsequently check the protocol data if, due to concrete indications, there is a reasonable suspicion of an unlawful use.

Processing of personal data

Personal data are information by which a person can be identified, i. e. particulars that can be traced back to a person. These include the name, e-mail address or phone number. But also data concerning preferences, hobbies, memberships or which websites are viewed by that person, are counted among the personal data.

Personal data are collected, processed and disclosed by the provider only if this is permissible by law or the users consent to the collection of data.

Making contact

When making contact with the provider (for instance via contact form or e-mail), the personal user information will be stored for handling the request and also in case of follow-up questions arising.


With the newsletter we want to inform you about us and our offers.

If you wish to receive the newsletter, we need you to give us a valid e-mail address together with some information which enable us to verify that you are the owner of the stated e-mail address or that its owner agrees to the reception of the newsletter. Further data will not be collected. These data will be used only for the dispatch of the newsletter and not be disclosed to any third parties.

In the process of your newsletter registration we will store your IP address and the date of your registration. This storage shall only serve to provide evidence in case a third party should abuse an e-mail address and register for the newsletter reception unbeknown to the legitimate owner.

You can withdraw your consent to the storage of your data, the e-mail address and its utilisation for the dispatch of the newsletter at any time. The revocation can be done via a link in the actual newsletters, in your member area or by sending a note to the above contact options.

Embedding of third party services and contents

It can happen that within the frame of this online offer third party contents such as videos on YouTube, map material from Google Maps, RSS feeds or graphics from other websites are embedded. This always implies that the providers of such contents (hereinafter referred to as “third party providers“) pick up on the IP address of the users. For without the IP address they could not send the contents to the browser of the respective user. Hence the IP address is necessary for the representation of those contents. We are striving to use only such contents where the respective providers use the IP address only for the delivery of the contents. We have, however, no influence if the third party providers store the IP address e. g. for statistical purposes. Insofar as we gain knowledge about this, we will let the users know about it.


Cookies are little data files which enable to store specific, device related information on the accessing device of the users (PC, smartphone or the likes). On the one hand they support the user friendliness of websites and thus the users (e. g. storage of login data). On the other hand they serve to capture the statistical data of the website usage and allow to analyse them for the purpose of improving the offer. The users can influence the application of the cookies. The majority of browsers offer the possibility to restrict the storage of cookies or prevent it completely. However, it is pointed out that without cookies the usage and especially the user comfort will be limited.

Many online promo cookies from companies can be managed through the US American website or the EU website

Google Analytics

This offer uses Google Analytics, a web analysing service by Google Inc. (“Google“). Google Analytics uses so-called “cookies“, text files that are stored on computers of the users and allow an analysis of the website usage. The information created by the cookie as to the usage of this website by the users are normally transmitted to a Google-owned server in the USA and stored there.

In case the IP anonymisation is enabled on this website, the IP address of the Google users will be shortened prior to that within member states of the European Union or in other contractual states of the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transmitted to a Google-owned server in the USA and shortened there. The IP anonymisation on this website is active. On behalf of the maintainer of this website, Google will use these information to evaluate the usage of the website by the users in order to compile reports on the website activities and to provide further services toward the maintainer of the website related to the usage of the website and of the internet.

The IP address transmitted by your browser within the frame of Google Analytics will not be merged with other data from Google. The users can prevent the storage of cookies by a corresponding setting in their browser software. However, this offer will inform the users that in such a case they may not be able to fully exploit all functions of this website. Moreover, the users can prevent the transfer of data created by the cookie and relating to their usage of the website (incl. their IP address) to Google and also the processing of those data through Google by downloading and installing the browser plugin which is available under the following link:

As an alternative to the browser add-on or within browsers on mobile devices, please click on this Linkto prevent the collection by Google Analytics within this website in the future. By doing so, an opt-out cookie will be saved on your device. If you delete your cookies, you will need to click this link again.


This offer uses Jetpack, a tool for the statistical evaluation of the visitor accesses, managed by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA, using the tracking technology of Quantcast Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA. uses so-called “cookies“, i. e. text files which are saved on your computer and allow an evaluation of how you are using the website. The information created by the cookie with regard to your utilisation of this internet offer will be stored on a server in the USA. The IP address will be anonymised immediately after processing and prior to its storage. You can prevent the installation of cookies by a corresponding setting in your browser software; however we point you to the fact that in such a case you may not be able to fully exploit all functions of this website. You may object to the collection and use of the data by Quantcast with future effect by installing an opt-out cookie in your browser. To do so, click on the link “Click here to opt-out“ here: If you delete all cookies on your computer, you will have to install the opt-out cookie again.

Revocation, changes, corrections and updates

The user has the right to obtain free information upon request about the personal data which were stored about him/her. In addition, the user has the right to solicit a correction of false data and also the blocking and deletion of his/her personal data unless excluded by statutory storage obligations.

Data privacy statement by lawyer Thomas Schwenke – I LAW it

EIGEN-ARTS Werbeagentur GmbH
Grünstr. 13
79232 March


Liable within the meaning of § 55 RStV: Alexandra Haag

Register entry
Local court Freiburg im Breisgau HRB 716198

VAT ID number according to § 27a VAT act

Executive management
Alexandra Haag